Corporate Contracts

Corporate contracts can be a FANTASTIC lead source, and of course, they can be structured many different ways. Maybe you want to book large annual sales meetings or manager meetings at fun cool destinations, or you want to handle all of the travel arrangements for the C-level employees, or you want put together vacation packages that the company then markets to their employees (for example you could create a set of special Disney or other type of family vacation packages every year and they market it to their employees who then use their own vacation time and money to book it).

​Your imagination is your only limitation on landing fun lucrative corporate contracts.

Step 1: Decide specifically what you want to sell to companies, what are you doing for them?

Step 2: Research companies that would be a perfect fit for your services. Create a simple spreadsheet to track the companies, the key contact people, details about the company, and your reach-outs and follow-ups with them.

Step 3: Craft emails to send out to at least one contact person within each company.

Step 4: Follow-up and deliver value to them in your followups.

Step 5: Keep following up until you have a meeting.

​Step 6: Follow-up after your initial meeting, and keep following up and delivering value until you have a signed contract.



Below are two different sample “Door Opener” emails that you can send to the key contact person within a company that you would love to have a contract with.



Sample Email #1

Here’s Why It Works: It’s sparked by something specific the company is doing right now, it includes a measurable result, it offers something of value, and it takes an unassuming approach.



Sample Email #2

Here’s Why It Works: It leverages the proximity factor, includes a measurable result, offers up something of value (coffee), and it has a light conversation tone.

#1: Customize. It’s immediately clear to your contact person if your pitch is canned or written specifically for them. Of course you can follow a template, which we highly recommend. The two samples we provided you have been proven effective, but DO customize them. Do research on the company and your contact person, then show them in the email that you’ve done your homework and this is an email you crafted for them.

#2: Follow-up. Don’t be a one-trick pony! Your fortune really is in the follow-up. Often times it takes 7 to 12 followups to land a new big corporate client.

#3: Contact multiple people. Within a lot of companies are multiple decision makers (such as heads of different departments). It’s fine to contact as many as four people at one time from each company you are targeting.

#4: Be transparent. If you contact more than one person within a company, be sure to let each person know whom else you’ve contacted. HOWEVER, address each of them individually. NEVER send out a bulk email. Everyone will assume the other email recipients will handle getting back to you and therefore no one will get back to you.

#5: Keep it short. The best length for your follow up emails tends to be 150 to 200 words. Also, keep your paragraphs super short because often times your emails will be read from a smart phone.

#6: Always include your contact info. Make it as easy as possible for an interested decision maker to get in touch with you. Be sure your email signature includes your direct email, direct phone number, and if applicable, the phone number to your assistant too.

#7: Don’t assume. It will turn off your prospective clients if you assume they need or want your service. The goal of your outreach is to start a conversation so you can asses their needs – not to sell them something.

#8: Avoid the “sales guy” cliche statement: “Can we set up a time to meet because I’d like to learn more about your challenges and goals…”. To decision makers, this translates to “Give me your valuable time and insider information so I can figure out what to sell to you.”

#9: Give value. You are asking for the valuable time of a decision maker. You need to make it worth their time. Be clear in your communication as to exactly how meeting with you will benefit them.

​#10: Take action. Like right now. Research companies you want to contact, choose your email template, customize it, and send! Then treat yourself to something fun for taking action – maybe a bubble bath, a massage, or dinner out tonight.